Students today are commonly told they should follow their passions and find a mission in life, but very few 18-year-olds or even 22-year-olds have enough experience in the world to know what truly excites them.
Here’s what I tell them: find a major that will challenge you to work hard and spend time on specific tasks, such as writing, reading or math programs, and one that will present you with opportunities to learn from the best professors and be surrounded by peers who will constantly challenge you. What’s more, the results of national standardized tests, such as the Collegiate Learning Assessment Plus, given to freshmen and seniors, found that students who major in business made significantly fewer gains in college in critical thinking, writing and communication, and analytical reasoning than those who studied mathematics, science, and engineering, as well as the traditional liberal arts (philosophy, history, and literature).Įverywhere I go, parents and students ask me for advice about choosing a major. % of Employed & Underemployed with a Bachelor’s Degree Varies Greatly by Major They also earn less than those in more math-focused business majors, such as finance and accounting. Research shows that general business and marketing majors are more likely to be unemployed or underemployed, meaning they hold jobs that don’t require a college degree. Undergraduate business majors account for about 1 out of every 5 bachelor’s degrees awarded each yearīut not all business majors are created equal in the job market. The academic fields that make up undergraduate business-finance, accounting, marketing, management, and general business-account for about one out of every five bachelor’s degrees awarded each year. It's why business is the most popular major on college campuses these days. “I majored in business marketing,” she told me, “because everyone said it would lead to a job after graduation.” She was in her mid-twenties and unemployed despite applying for dozens of jobs and taking on several unpaid internships. A few weeks ago, a young woman approached me after I gave a talk about my book on finding a job after college.
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